What is Search Engine Optimization?

Life is about exploring what you perceive.Search engine optimization is the process of building and updating a blog to enhance search engine rankings.It includes keyword research,link building,content writing.Writing is one of the most essential strategies to help you build your traffic and grow more customers.Write about things customer are searching for.Create effective content.Make your posts easy to read.The content must be useful,informative and well written.It is organized with headings and subheadings. Backlinks are an essential ranking factor for search engine.Discover one main keyword for every post.The best thing about blogging is that it enhances your visibility.Just make sure that your site is discoverable by search engines.


Every post that you publish must be optimised around one keyword.When you focus on a single keyword,search engine can easily understand that your post is about that one particular topic.Write an effective blog post title.A great title makes your article more relevant to the search query.Adding images and videos to your blog posts makes them more engaging and interesting for your readers.Content that readers love tends to rank higher in the search results.


Add meta description to your blog post.Its purpose is to give a short description of your article for search engines.It can explain a lot more about an article.Readability is an essential factor considered by search engines.Categories and tags help you sort your content for readers and search engines.Categories would be table of contents and tags will be the index part of the content.Search engine tries to help people in searching solution to their questions as quickly as possible.It has provided the feature, result or answer box.It is the highlighted search result.Search engine optimization requires you to understand what your customer is searching for and build content that fulfills those needs.It is a method that enhances website’s credibility.

By Roopal Arora

@a.roopal

She is Roopal Arora.She has done engineering in Information Technology.She has done Masters in Business Administration in Information Technology.She is OCP and SAP professional.She has done two courses from British Council.She is Microsoft educator,buncee educator and wakelet educator.She is a brainmaths professional.She has 6 years experience in big IT firms like Wipro and CNEB network as IT professional.She is remotely working for Marucom private firm as Manager Technical.She is a content writer with many writing firms.She has been part of thirty Anthologies.She got featured in many magazines.