Content Marketing: An Inspirational Essay by Roopal Arora

Life comes out great when we embrace it with belief.Content marketing is the process of publishing written material online with purpose of getting more leads to your business.It involves blog posts,pages,ebooks,videos.Blog posts allow you and your business to publish insights,thoughts,stories on your website about any topic.It helps you enhance brand awareness,credibility,revenue.Just understand your audience.Carry out proper market research.Find what topics you did like to write about in your blogs.Create value to your readers.Do detailed keyword research.Identify your unique point.The most essential thing in writing is to do the work.It builds trust,establishes your authority and generates revenue.

Find the specific problem you will solve for your readers.Discover what your target audience is looking for.Choose a topic you are passionate about.Just identify your purpose of writing.You need to find out what other people are interested in as well.Most great blog posts hook readers with a problem that’s first advanced in headline.Just explain your connection to the topic.Write from heart.Blog writing should be executed with love and belief.Marketing through emails is one of the best content formats as it is the only platform you own entirely.

Writing blog posts that you feel passionately about will help readers connect with your work and grow your audience.Consider search engine optimization.Promote your writing.Make sure to post about your work on different social media platforms.Find different ways to promote your writing.Create lot of content.Stick to the point.Just analyse everything.Stay consistent in writing.Never stop learning.Find your motivation and apply it to your blog.Be persistent,do not give up and you will see great outcomes.You will find that overcoming difficulty is an achievement all by itself.Writing is about consistency,creativity and information.Writing needs dedication and efforts.If you don’t start something,you will never finish it.

By Roopal Arora


She is Roopal Arora.She has done engineering in Information Technology.She has done Masters in Business Administration in Information Technology.She is OCP and SAP professional.She has done two courses from British Council.She is Microsoft educator,buncee educator and wakelet educator.She is a brainmaths professional.She has 6 years experience in big IT firms like Wipro and CNEB network as IT professional.She is remotely working for Marucom private firm as Manager Technical.She is a content writer with many writing firms.She has been part of thirty Anthologies.She got featured in many magazines.