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What is Digital Analytics




Life is about discovering what you think.Digital analytics is a tool used by organizations for collecting,measuring and analyzing data.The data is used to enhance online experience.It helps in achievement of desired purpose in business.It measures and analyses user traffic,reader engagement and conversions.It helps you assess brand success and customer responses,providing you with details that enhances your marketing strategy.The organizations can optimize the customer experience on their websites,sites,applications and also can optimize their business performance.It measures performance of online content.It gives insights on what content is working for your brand and what content is not.It helps you create better content.It is the ability to get information on your digital content,that leads to visibility on their performance.


The more information you have on your brand,the more effective your digital presence and messaging.Building a digital analytics strategy starts with looking at your metrics.You can hone your digital analytics by addressing the high and low points in your metrics,leveraging performing areas and decreasing underperforming areas.Digital marketing analytics tools can be used to inspire new approaches and enhance existing customer value by creating a great experience.Website data helps organizations identify who is coming to their site and what they are doing once they are there.


It is also valuable as a means of tracking visitors as they move from page to page.Your customers are generating content within your product.Analysis of product data can reveal your most and least popular features.The data from your digital marketing strategies gives you with essential information concerning prospective customers.Your social media content reveals what data types,messaging promotes engagement of prospects and customers.You need an analytics solution capable of connecting each of your digital sources.Give yourself a great start with right digital analytics platform.


By Roopal Arora

@a.roopal




She is Roopal Arora.She has done engineering in Information Technology.She has done Masters in Business Administration in Information Technology.She is OCP and SAP professional.She has done two courses from British Council.She is Microsoft educator,buncee educator and wakelet educator.She is a brainmaths professional.She has 6 years experience in big IT firms like Wipro and CNEB network as IT professional.She is remotely working for Marucom private firm as Manager Technical.She is a content writer with many writing firms.She has been part of thirty Anthologies.She got featured in many magazines.

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