Top 6 Cosmetic Innovation Trends



Innovation is defined as "the use of a new approach or technique." Innovation in the cosmetics industry refers to developing a novel product claim or capacity. When you innovate, you demonstrate to your customers that your goods are at the cutting edge of cosmetics research. Customers have steadily rising expectations for their beauty goods, which drives the demand for innovation. The best form of innovation in the cosmetics industry is always focused on the needs of the client and sustainable improvement of your product line.

Innovation in Cosmetics include:

  • Create new packaging with a useful feature (e.g. A self-warming tube for a face mask) 

  • Use innovative technologies that you've adapted in your products (e.g. Fragrance encapsulation for a long-lasting deodorant, Gel-to-Milk, Switch emulsions etc.) 

  • Include an unique active ingredient idea (e.g. Echinacea extract combined with hyaluronic acid, coloured liquid crystals in a clear gel serum) 

  • Incremental innovation where you gradually improve the product in small stepsImplement recent discoveries from biology and medical research 

  • Combine technology with your product (e.g. electric cleansing brush, blue light or laser devices)

Cosmetic Innovation Trends: 

Waterless Cosmetics: Cosmetics that were created without the use of water are referred to as waterless, water-free, or anhydrous beauty. Instead, various types of butter, oils, waxes, and active substances soluble in oil are utilised. Since they include more active chemicals and fewer dilution levels than their water-based equivalents, these substances are often more concentrated. As businesses focus on minimising their water footprint, waterless cosmetics are becoming more popular. The data below shows the predicted growth from 2021 to 2031.

Green Cosmetics: Cosmetics businesses are now more aware of their production procedures due to customer concerns. Startups create products with natural elements to enhance sustainability. This stops the production process from releasing harmful chemicals into the air and water. To further reduce environmental pollution and greenhouse gas emissions, startups are also utilising alternate, plant-based packaging solutions and ingredient upcycling. Also, waterless cosmetics are more environmentally friendly because their creation requires fewer resources.

Innovative technology and beauty: We get some pretty fascinating and futuristic goods when cutting-edge technologies converge with skincare and cosmetics. From robots applying your eyelashes (Luum) to an AI-3D image processing-micro camera-deep learning algorithm-at-home nail printer (Nimble). Technology and science have given skincare and cosmetics a distinctly sci-fi touch. The cosmetics sector is implementing immersive technologies like augmented and virtual reality (AR/VR) to offer customised experiences and boost consumer engagement. Startups provide customized virtual makeup solutions that customers may try on to improve the decision-making process using augmented reality. Additionally, virtual stores and shopping excursions are supported by AR and VR technology, which facilitate faster product purchases. The way that brands present their products is also changing as a result of these technologies. 

Personalised Care: Cosmetics startups are creating customised solutions to improve client loyalty. They choose the best formulas and practises for each consumer using data science and AI. The underlying concerns of the patient are directly addressed by cosmetic products containing modified allergens. These reduce allergic responses by avoiding substances that trigger sensitivity, reactivity, and acne. More recently, DNA-based skincare has allowed for the hyper-personalization of beauty products by using a customer's genetic makeup as a starting point.

Minimalism and activism: Since we've come to the realisation that we don't need as many products as we once did, in fact, even our skincare routine may be accomplished with just a few, if not one item. Thus, the minimalist approach is beginning to take hold. In fact, even our skincare routine can be accomplished with as few as two products, if not just one. Despite a significant setback, the beauty sector is predicted to recover by 2027 and be worth over US $463.5 billion. The trend toward a simpler way of living gave the beauty industry an opportunity to rethink their existing products and develop new ones with all the essential ingredients contained in a single bottle. Due to less packaging being used, this not only satisfies the new requirement but also addresses another significant concern regarding sustainability and the environment. Instead of utilising numerous products in the

3D or E-makeup: The ability to achieve a makeup look without applying any makeup is made possible by technology. With the help of augmented reality technology, this is feasible and was greatly influenced by the unmatched rise in popularity of Instagram and Snapchat. For diverse looks and for taking images, young people utilise filters. As a result, applying makeup is now really simple. To finish, simply choose a filter from the thousands and thousands of options. The idea of e-makeup is quite helpful to people in order to achieve a better digital appearance.

Smart Skin Care Devices: Your mobile phone can now serve as a guide or expert in skincare. A product called HiMirror from Taiwan's New Kinpo Group can assess the condition of your skin. It operates in a fairly straightforward manner by taking pictures of your face and utilising artificial intelligence to analyse the images to identify issues. 

         If you have issues with wrinkles, redness, dark spots, pores, fine lines, and other things, it might let you know. It can provide you with a daily skin analysis so you can see how well you are progressing. Furthermore, it can provide you customised beauty advice based on your skin issues. This might alter how people care for their skin. They may carry around a skincare expert who could advise them on how to improve the health of their skin. The best part is that people may enjoy all of this while relaxing in their own homes.

Drunk Elephant:

A skincare brand called Drunk Elephant is focused to employing only healthy products that are good for the skin. Tiffany Masterson, who launched the business in 2012 and she currently serves as the CEO. Drunk Elephant was founded by Masterson because she was unable to find any skincare products without at least one ingredient she deemed to be harmful. She set out to develop a skincare line devoid of artificial ingredients, fragrances, dyes, and other potentially harmful chemicals. All of Drunk Elephant's products are cruelty-free and made to work with all skin types. Products from the business can be bought there as well as at a few other stores.

Drunk Elephant is one of the few beauty brands that is well regarded by both skincare experts and beginners. It was destined to become social media clickbait due to its colourful packaging, enigmatic product titles, and creative layering technique. Retinol, vitamin C, hyaluronic acid, and all the other superstar ingredients you'd want to use in your routine are all included here. Drunk Elephant's emphasis on simple elements that work, however, is quite appealing when examined in more detail.

Drunk Elephant meet the following criteria:

  • Didn’t contain parabens or silicones.

  • It is fragrance-free.

  • It don’t contain fragrant essential oils.

  • It is mostly natural.

  • It is also use clinically tested and proven ingredients.

  • It feel good on the skin.

  • It have an effective pH.

Even though recent advancements have been remarkable, the 21st century will open up a whole new world of opportunities for scientific innovation in the cosmetics and personal care sector. 

         To develop advanced formulations, some scientists are looking back to conventional ingredients. For instance, a root extract from the panax notoginseng plant is being modified to support the skin's natural defences after being utilised as a herbal remedy in the Ming Dynasty centuries ago.

         In the cosmetics industry, innovations indicate that newer items would launch at a much lower market price (reaching a broader market), and that would spark additional developments. The cosmetics business would offer additional chances for both established and emerging firms to develop and grow as a result of the change toward a healthy lifestyle and rising awareness of individual wellbeing. Additionally, the beauty and cosmetics industries would continue to be very appealing to younger start-ups.